Cyril Moreau, the interim CEO and turnaround expert, leverages a planned approach to assess how far and how fast you need to change.
When does a business decide it needs to fundamentally change course or steer the risk altogether? Turnaround expert Cyril Moreau looks at some of the lessons learned during a typical interim CEO career.
“When the signs of potential failure become apparent, I am often approached by shareholders to review their business for its turnaround potential. They are almost always seeking answers to three fundamental questions:
Can the business be fixed?
What will it cost to get us back on track?
Is it worth paying?
There is certainly no magic formula to answer these questions, but many years spent around unsuccessful businesses have taught me that there are some steps that will help stakeholders make the very much needed difficult decisions.”
Assessing the Industry and Understanding the Commercial Environment:
The troubled business that is getting under the skin of the region, combined with adjacent industries, is going to expose potential areas of opportunity for future gains as well as give an overall picture of the company’s potential direction. It will begin to provide an indication of the scale of the challenge and the costs associated with getting back on the road to development.
Assessing the Company Properly:
It is important to identify significant liabilities and risks as well as significant assets from a strategic business point of view, and not just from a cash-value point of view.
This knowledge gained through research, relationships, intuition and experience will be used in the creative planning process as well as in the final assessment of risk versus reward.
Plotting A Course for Creative Planning and Long-Term Success:
The creative planning process involves assessing the ‘box of bits’, in which the company has to find out what can be done to make money in the short and long term.
It is important to remember that these two commercial timelines can generate different agendas, as short-term cash generic activities may not be sustainable or aligned with the strong strategic market position desired over the long term. However, a dual focus on both may be required during the turnaround to reduce the cash cost of running the business.
Turnaround Evaluation:
You need to have a clear view of whether it is worth the cost, effort and risk involved. You need to understand that the business will potentially be worth the shareholders who are considering turnaround funding. You need a road map to rule out the estimated travel time and any possible damage along the way.
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Branding:
A comprehensive branding initiative is important to offer a competitive edge to all corporate houses. Therefore, an effective branding strategy is highly important for you if you have to flourish at a rapid pace in your domain. A professional Interim Consultant comes handy to you in this regard. An Interim CEO can help you identify the strongest areas of your services. What’s more, he/she can offer you excellent guidance in terms of targeting particular demographic groups which are going to be beneficial for your business. At the same time, he/she can improvise market specific plan of action and well-defined objectives to give your products or services impressive brand equity in the market.
Minimizing Risk:
Minimization of risk elements is definitely a vital concern for your business. If you have eyes for achieving a standard level of success in your respective field in a limited time span, you have to work out effective ways of curtailing risk. A professional Interim Consultant can help you shape up strategies, which are going to reduce the risks of a loss. He can also guide you in taking calculated risks.
Rapid Cost Reduction and Containment:
An Interim Business Consultant can assume the most significant role by preventing the cost factors from going out of control. Interim Executive Consulting LLC perfectly analyzes the financial responsibilities of the company. We can help you a lot in the area of cost reduction and containment with proper planning and implementation. You are also going to find them highly useful at a crucial moment when you are planning to go for mergers or acquisitions to take the financial loads off your shoulders.
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There are many reasons why businesses fail and you can easily find a lot of them. There is the possibility that they are not able to scale and cannot achieve the pre-determined profits.
They may find themselves in a position of do or die. This is what calls for a drastic business turnaround. Among these situations, the best thing is that you are not starting from scratch.
You have all the first-hand knowledge of the market and know about the cash flow. If you are looking to be successful, then stop wasting time on the could haves. Instead, you need to stay focused because the struggles you face can help define your roadmap to success.
Here is How to Think Through a Business Turnaround:
Exploring Assets and Liabilities:
If you are still looking to understand why your business is failing, then you will find the answers by assessing the strengths and the weaknesses of your business. You need to gather as much data as possible in order to ‘scan’ your business and find the opportunities.
Try speaking to the customers, the experts in the industry and explore all your assets and liabilities to get the best insight into your business strategic plan.
Make a Strategy for Turnaround:
You need to define a strategy that can enable you to re-position your company by taking on the biggest challenges. You also need to find the audience that is most appropriate for your business.
You need to start accepting the ideas that can support the strategy that you might have devised. Also, make sure that you are receiving the required support and the feedback from the employees. IE Consulting LLC provides the best Turnaround Business Transformation services in the USA.
Innovation:
Innovation is something that is going to differentiate you from your competitors, no matter what the nature of your business is. When you are planning on a successful turnaround, you need to adapt, evolve and fit accordingly to the needs of the customers.
It is going to help you stay above the market changes. Innovation will extend beyond the product and services and takes place at every level of your organization.
Conclusion:
Thus, with the right strategy, you can successfully manage to change the course. With the consistent hard work and strategy, the turnaround is possible for every business.
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