Interim executive tips to grow your platform, product or service.
Understanding Network Effects:
You buy a toothbrush and use it to clean your teeth. You got what you paid for. Most products are like this. But in the last decade, a new kind of work is taking place whose value actually increases as the number of people using it increases. Otherwise known as network effect.
Facebook, AirBnB, Uber, and eBay are popular examples of companies that have only grown more powerful and useful as their user base. This is not to be confused with development as it does not always translate to a large network.
Focus on Business:
Seeking to grow quickly, businesses can often lose touch with their existing user base. This is not good before branching out to new markets and cities, focus on increasing engagement with people using your product or service.
If you don’t focus on busyness in the early days, you can grow very quickly and lose your old user base. And so you’re not really focused on products and improvements that help the overall network. It’s very important to focus on your growth, how strong your engagement is and how much of your existing users are serving you. Ready to use more.
Interim Executive Tip: An Access Strategy
Sometimes the best way to develop your network is to use other networks. Integration with social media apps and platforms is great for getting your product out there. Focus on users tweeting or sharing your product. This may just be your ‘something special’.