CEOs will occasionally push you down, but mid-level managers will rarely join you. If you do not start at the top, there is a steep climb to get there that puts relationships in your path at risk.
Knowing the employees of the company, their rank and level can prepare you when you start entering the business.
As a sales representative, you should know that you should strive for your C-level decision-makers as soon as possible. That way, you don’t have to put a lot of effort on someone who is not part of the decision-making process to talk about your sale.
Also, it is better to get direct rejection from C-level Executives. If you get one from the lower-level management, you’re always stuck wondering if you can get a yes from the higher-ups instead.
Forget the Features:
The facilities are great for an operations person, but the higher you climb, the more your interaction should be tied to the benefits of their organization.
People in C-level positions constantly think of ways to improve their company. If you can solve the company’s challenges and offer benefits, these executives will be more accessible and may be more ideal to talk to.
C-suite Executives look at their company’s issues from a more perspective, so you should focus on the solutions you can provide. When you list your features one by one, it is not meant to attract anyone up the corporate ladder.
They are always going to be a lot smarter. Also, these business leaders are thinking: “What’s in it for me?”
Thus, you should answer that question before they ask it.
Understand the Priorities of C-Level Executives:
The performance of an Interim CEO is linked to increasing revenue, improving margins and boosting the bottom line. They will spend their time in conversation which will help them to achieve these objectives.
Remember that you should modify your sales pitch to accommodate for the person you are talking to. Therefore, for those within C-level Management, you should not ask basic questions about their company.
In fact, you should already know enough to get straight to the point. If you ask questions about their company’s goals and background, they probably won’t think much of you.
You have to be armed and ready and able to show your understanding of the company’s goals and needs, before they have to say what it means to you.
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